Top Fast Food Markets In Africa
Africans by their culture and way of upbringing are not very comfortable with eating fast food. However, with the world becoming a global village and developments going on everywhere in Africa, there have been an increasing number of consumers of fast food. Many Africans are now buying from fast food chains that have mustered the courage to open up shop in this part of the world. While there are many countries in Africa, not all of them will provide a healthy market for those willing to open fast food chains. Nevertheless there is a good number that have opened their doors to fast food business and the population is gradually getting used to this idea. If you are a fast food business looking to set up shop in Africa, find below the top five countries you should consider.
Nigeria is a giant country in Africa in terms of population and economy. The country has a huge market and businesses can be sure they will survive. The most important factor that influences growth of industries here is the huge population. Nigeria is one country in Africa that has a population that is very eager to adopt western habits. Unlike other African countries, Nigerians are more likely to buy from a fast food shop.
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Kenya is a rapidly growing economy in Africa and with very high birth rate, businesses can be sure they will have a huge market for their products. The economy of Kenya is booming and many businesses in the fast food industry are running to make their presence felt in the country. Kenyans are well travelled so it is easy for them to accept fast food ideas. However, a fast food business will benefit by adding variations of local cuisine.
This is one African country that had adopted the fast food idea for many years and for obvious reasons. The economy of South Africa used to be the largest in Africa but it has been struggling for some years now. However it is still at among the top and there are many fast food chains in the country. Although many are of the opinion that the fast food market is almost saturated, there is still room for new entrants as the prospects for growth are very high.
Tanzania is the fifth largest country in Africa and its population is only growing. The discovery of natural resources in the country in recent years has only gone to add to the purchasing power of the population. Fast food businesses will benefit from penetrating the market in Tanzania especially because it is not yet saturated. Just like other African countries, a fast food chain will do better if they take into consideration the local taste of the place in which they operate. Given that the economy of the country is set to notice rapid growth, this is a potential investor destination
Just like Tanzania, Uganda is another booming economy in Africa with a large population base. There have also been recent discoveries of natural resources which is an indication that the consumer purchasing power will be increasing in the nearest future. For fast food chains, there may be challenges in the supply chain as there are issues with inputs into the fast food industry. However renewed interest in agriculture should be able to help solve this problem.
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