Beach Safety Videos to be Shown on Aussie-Bound Flights
The initiative by Surf Life Saving Australia will feature pre-landing beach safety videos that will run for six months starting in November.
The videos are aimed at raising awareness about the dangers at beaches, and are in response to a rising number of drownings by immigrants and tourists at the country's beaches.
In 2009-2010, 26 migrants or international visitors drowned along Australia's coast, up from nine international drowning deaths in 2006, the organization noted.
The videos will be shown on flights operated by Air New Zealand, China Airlines, Singapore Airlines, Malaysia Airlines, Garuda Indonesia and South African Airlines. It is expected that two million people will see the videos.
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